Brand Campaigns & Storytelling

The Vision:

Corona & Maui & Sons collaborated to create a limited-edition surf-meets-lifestyle apparel capsule. The goal was to design a product line and campaign that felt authentic to both brands while boosting engagement and sales. Inspired by sun-soaked adventures and the carefree spirit of beach culture, the collection seamlessly blends Maui & Sons' surf heritage with Corona's iconic "La Vida Más Fina" philosophy. Designed for those who embrace the good life, the collection captures the essence of beach days, cold beers, and endless summer vibes.

​

Creative Concept:

• Seamlessly merged two brand identities, blending Maui & Sons’ surf heritage with Corona’s laid-back, beach lifestyle into a cohesive visual narrative.

• Created summer-inspired graphics, product designs, and campaign visuals.

• Developed a multi-platform strategy for rollout (social, web, and influencer activations).

• ​Incorporated Corona’s signature color palette and tropical elements into apparel designs, ensuring an authentic representation of both brands.

​

Execution & Deliverables:

• Apparel & Packaging Design: Designed a limited-edition apparel collection, incorporating custom graphics, prints, labels, trims, and packaging that reflect Corona’s relaxed beach lifestyle and Maui & Sons’ surf heritage.

• Photoshoot & Video Direction: Directed on-location shoots to capture both brand’s laid-back, fun aesthetic.

• Campaign Rollout: Directed campaign photo & video shoots featuring coastal, outdoor lifestyle content.

• Retail & Social Activations: Designed exclusive launch event materials and retailer displays.

​​

Target Audience:

The Corona x Maui & Sons collaboration was designed to appeal to laid-back coastal lifestyle enthusiasts, blending surf culture with casual beachwear. The primary target audience included:

• Millennial and Gen Z consumers (ages 18-35) who resonate with the surf, beach, and outdoor lifestyle.

• Eco-conscious consumers who value sustainability in fashion and branding.

• Adventure seekers and travelers who engage with tropical destinations, summer festivals, and beach vacations.

• Socially active individuals who connect with brands through visually compelling content, influencer collaborations, and digital marketing campaigns.

• Retail and e-commerce shoppers looking for limited-edition apparel that merges brand heritage with modern, trend-driven designs.

​

The Impact:

• Sold out in just two weeks, demonstrating strong consumer demand and brand synergy.

• Increased social reach by 35%

• +20% direct-to-consumer sales on launch

• Expanded brand awareness, reinforcing Corona’s presence in the lifestyle apparel space and strengthening Maui & Sons’ connection to global surf culture.

The Vision:

Maui & Sons proudly partnered with USA Men’s Volleyball to design an exclusive Paris 2024 Olympics collection for Men's USA Team. The goal was to create a performance-driven, lifestyle-inspired apparel capsule that embodies the spirit of competition, national pride, and the laid-back California-meets-athlete energy. This limited-edition collection blends functionality, comfort, and bold design, perfect for both the players and fans.​

​

Creative Concept:

• Unified performance and lifestyle into a cohesive visual narrative.

• Designed Olympic-inspired graphics, premium performance apparel, and campaign visuals that celebrate team spirit, athleticism, and American pride.

• Developed a multi-platform strategy for rollout (social, web, and influencer activations) and athlete-driven content to engage fans and amplify the collection’s reach.

​

Execution & Deliverables:

• Apparel Design: Designed an exclusive Paris 2024 Olympics apparel collection for the USA Men’s Volleyball Team, incorporating custom graphics, prints, labels, and trims. Collaborated with the Switzerland Olympic Committee for approval to ensure compliance with official guidelines.

• Photoshoot & Video Direction: Led creative direction for campaign shoots, capturing the energy of competition and the fusion of performance and lifestyle.

• Campaign Rollout: Directed campaign photo & video shoots featuring Olympics and athlete-driven content and behind-the-scenes storytelling.

• Social Activations: Designed exclusive launch materials and promotional assets.

​

Target Audience:

The USA Olympics collection was crafted to embody national pride and celebrate American athleticism, targeting a diverse, sports-driven audience, including:

• Patriotic consumers of all ages who proudly support Team USA and seek apparel that represents national pride.

• Sports enthusiasts and Olympic fans, ranging from casual viewers to dedicated followers of Olympic athletes and competitions.

• Athletes and fitness communities who identify with performance-driven design, technical fabrics, and functionality in sportswear.

• Retail buyers and sportswear collectors looking for exclusive, commemorative pieces tied to the global event.

• Social media-driven consumers who engage with inspirational storytelling around athlete journeys, national pride, and event highlights.

​

The Impact:

• Featured in global media

• New audience reach, attracting both sports fans and lifestyle consumers.

• +50% direct-to-consumer sales on launch

• Increased social engagement by 40%, driven by athlete collaborations and Olympic buzz.