About

A strategic and results-driven design executive, I bring over a decade of experience leading apparel design, product development, and creative direction across men’s, women’s, and children’s active, swim, surf, and contemporary apparel. My expertise spans trend forecasting, brand strategy, and full-scale product execution, with a proven ability to drive innovation, build market-leading collections, and lead cross-functional teams from concept to production.

As the Global Design Director for Maui and Sons, I spearheaded seasonal and retailer-exclusive collections, managing the entire product lifecycle while overseeing design, production, and marketing teams. My role extended beyond design, encompassing:

End-to-End Product Development – From ideation, sketching, and tech packs to factory production and market launch.
Retail & Licensing Strategy – Designing and selling exclusive collections to major retailers while presenting to licensees to drive brand expansion.
Creative & Art Direction – Leading cross-functional teams in design, production, and marketing, directing photoshoots, campaigns, and visual storytelling.
Factory & Supply Chain Coordination – Partnering with global manufacturers to bring high-quality products to market.
Graphic, Textile, & Branding Design – Creating compelling graphics, textiles, trims, and branding elements that define a brand’s identity.

I’ve worked with top retailers such as Walmart, Costco, TJMaxx, Ross, PacSun, and Tillys, aligning collections with their brand strategy and consumer demands. Additionally, I have experience freelancing for brands and influencers, offering expertise in design, branding, and retail partnerships.

I thrive on bringing creative visions to life, whether through freelance design, brand consulting, or creative direction. With a deep understanding of design, production, and market strategy, I help brands develop standout collections that drive engagement and sales. If you're looking for a collaborative partner to elevate your brand with innovative, business-driven solutions, let's connect.

Let’s create something great together.

Design Philosophy

I believe in creating thoughtful, innovative, and market-driven designs that not only capture the essence of a brand but also resonate with consumers. My approach blends creativity, functionality, and strategy to build collections that are both visually compelling and commercially successful. I am passionate about transforming ideas into products that tell a story, evoke emotion, and create a lasting connection between brands and their audience.

Why Work With Me

As a creative at my core, I thrive on bringing ideas to life; blending innovation, strategy, and design expertise to craft apparel, products and brand experiences that truly connect with people. With extensive experience leading successful collections, I bring vision, hands-on execution, and a deep understanding of product storytelling to every project. Whether collaborating with brands, retailers, or entrepreneurs, my goal is to elevate creative direction, refine product development, and strengthen brand positioning in a way that feels both authentic and impactful.